What's New?

Lapel Pin
Die struck soft enamel. 1" Square with rounded corners. Pin backing. Individually poly bagged. Decoration: New York Life logo.
$1.30 Order
NYL - DNR - Washed Twill Cap
Unstructured, low profile cap. Laundered canvas 100% Cotton. 6 Panel, fashion cap. Hook loop closure. One size fits most. "Be Good at Life" logo embroidered on front. New York Life logo embroidered on back.
$9.75 Order

Welcome to the New York Life Bereavement Store!

Whether you are planning an event, developing a recognition program, or looking for that unique gift to thank your advisor or client for their business - The New York Life Bereavement Store can help. In the store you will find:

  • Customization and special-order options of top-rated brands
  • Helpful guidelines for international markets
  • Dedicated customer service (8:30 a.m. - 5:00 p.m. EST)

Not seeing something in the store that you need? We're here to help!

We can customize store items for you or find new items to fulfill your needs! Please fill out this form, and we will get back to you within 24 hours.

Featured Products

First in the three-part Kai's Journey book series, The Golden Sweater chronicles a child's journey through loss, grief, resiliency, and healing. To accompany this book series, there is a free discussion guide that offers tangible insights and tools to help promote productive conversations about grief through the challenging and important themes in the series.