What's New?

Lapel Pin
Die struck soft enamel1 Square with rounded cornersDie struck iron softPin backingNew York Life logo pinPlease note: current re-stock date is 6/17/2021.
$1.30 Order
Be Good at Life Men's Blended Tee
Tear-away tag. The perfect blending of softness and an easygoing look. Material: 4.5-ounce, 50/25/25 poly/combed ring spun combed cotton/rayon. Sizes: M-2XL Colors: Blue. Packaging: Poly bagged and size stickered. Logo: Be Good at Life imprinted on front center, New York Life logo imprinted on back yoke.
$11.75 Order

Welcome to the New York Life Bereavement Store!

Whether you are planning an event, developing a recognition program, or looking for that unique gift to thank your advisor or client for their business - The New York Life Bereavement Store can help. In the store you will find:


  • Customization and special-order options of top-rated brands
  • Helpful guidelines for international markets
  • Dedicated customer service (8:30 a.m. - 5:00 p.m. EST)


Not seeing something in the store that you need? We're here to help!

We can customize store items for you or find new items to fulfill your needs! Please fill out this form, and we will get back to you within 24 hours.